Simple Syrup is a small wine and booze shop located in the heart of Crown Heights with a lovingly curated selection of wine and spirits from small independent distilleries and wineries.
Kate Blumm and Paul Lang came to me to help develop a brand and identity that would communicate a selection and customer service that goes above and beyond your typical wine store. They're goal is to create a space with regular tasting events and the kind of atmosphere where locals can stop by on their way home from work and try a couple open bottles with their neighbors. Rather than slap wine bottle clip art on the door and call it good, I drew upon vintage decanter and glassware designs to create a mark that is recognizable, fun and versatile.
Alternate Logo Concept